Congratulations to Paola Cossu, TRA VISIONS Senior Crossmodal Winner

Paola Cossu is committed to revolutionising urban logistics and planning. With 25 years of experience
in EU and national R&I mobility, she champions a data-driven ecosystem and Physical Internet to achieve decarbonisation by 2050, aligning with EU Green Deal targets. Challenges posed by e-commerce and emerging mobility patterns drive her collaboration with the Mission Cities Platform and her involvement in co-authoring EU projects such as Mission Cities 2022 – UPPER.

By integrating urban freight transport with public transit, Cossu aims to optimise last-mile delivery,
which constitutes over 50% of the total logistics cost. She advocates for implementing advanced
models like proximity logistics and smart zones to transform urban areas into interconnected nodes.
The concept of a Physical Internet, analogous to email routing, is central to her vision, enabling
streamlined goods transport through shared networks and hubs.

Paola Cossu is currently and has been Executive Board Chief at FIT consulting for 26 years, after being involved in academic positions such as contract professor in “La Sapienza” University of Rome, Link University and the LUISS Business School, all three are in Rome, Italy.

Check out the TRA VISIONS 2024 Book, where all the ideas from this year Competitions are featured!